Shopper Mogul Experience

Marketing Strategy Simulation Game

Use Insights To Make Decisons That Impact The World

Shopper Mogul was originally developed to aid us in delivering capability improvement programs to consumer goods marketers. We recognised the role that simulation games play in understanding the theory of marketing strategy.

We couldn't find one that suitably recreated the real world elements of competition and game theory in marketing...

So we built it to scale and now you too can join in the Shopper Mogul experience.

Use Data

With access to comprehensive insights reports, players can use the data to fully understand the unique problems affecting thier brands

Insights

Make Decisions

Visit your virtual office and issue managment orders. Players are allocated to one of 5 roles, CEO, Marketing, Pricing, Sales and Financial Director

Manage

Impact The World

Explore the Shopper Mogul universe, intercept shoppers and track performance against the competition in the Shopper Mogul stock market

Impact

Shopper Mogul Success Stories

These world leading organisations have already experienced the benefits of the Shopper Mogul simulation. Don't just take our word for it, let us put you in contact with a reference customer. We can then work with you to make your integration with Shopper Mogul equally succesful

WHAT OUR PLAYERS SAY

We collect feedback on every game of Shopper Mogul that we run.
So far 100% of students have rated Shopper Mogul 5 out 5 for enjoyability and we are scoring really well for course relevance, and whether our players would recommend the experience to others.
Here is just some of the off the chart feedback we are proud to be able to share.

"I absolutely loved this experience. The class turned out to be so much more interesting because everybody wants to win! Honestly this game made this class one of the most interesting I have attended. It was fun and I learn so much!.."

Luis

Morgan Stanley