Use Insights To Make Decisons That Impact The World
Shopper Mogul was originally developed to aid us in delivering capability improvement programs to consumer goods marketers. We recognised the role that simulation games play in understanding the theory of marketing strategy.
We couldn't find one that suitably recreated the real world elements of competition and game theory in marketing...
So we built it to scale and now you too can join in the Shopper Mogul experience.
With access to comprehensive insights reports, players can use the data to fully understand the unique problems affecting thier brands
Visit your virtual office and issue managment orders. Players are allocated to one of 5 roles, CEO, Marketing, Pricing, Sales and Financial Director
Explore the Shopper Mogul universe, intercept shoppers and track performance against the competition in the Shopper Mogul stock market
"I absolutely loved this experience. The class turned out to be so much more interesting because everybody wants to win! Honestly this game made this class one of the most interesting I have attended. It was fun and I learn so much!.."
"Learnt a tremendous amount about business dynamics and had a lot of fun doing it"
"Great tool to understand/demonstrate how strategy works within the world of a strategic decision-making environment!"
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